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Established in 1997, Rocket Dog has become the leading California life-style footwear brand for women and girls. Fresh out of Santa Monica, CA, our ethos is to create effortless and sincere footwear, believing originality is always in fashion. Back in the day, it was our novel approach bringing beach life to the masses through innovative material use, fun prints and quirky fabrications that brought acclaim from the industry. Today it’s no different for us, we’re just doing on a slightly bigger scale and with a more diverse product line.